
Club Nespresso
Queen Street Mall, Brisbane, Australia
The redesign of Nespresso Brisbane City reflects their brand ethos and commitment to a better future. The design ensures a lasting experience, not just a destination, by creating a safe space to relax with a coffee. The space draws on your five senses, transporting you to that Sunday morning when you find a cosy spot in the sun, inhale the aroma, and take that first sip. Curious textures, earthy and warm, transport you away from the city into a luxurious escape. The colours excite while the lighting calms. The space is fun, adventurous, and welcoming all in one.
​The concept behind this refurbishment draws on the origins of the coffee bean, taking you back to where it all begins, back to countries such as Costa Rico, Brazil, and Colombia where the coffee bean originates. The colours throughout reflect the natural product, land, and culture.
​The journey starts as soon as you enter with a warm welcome from those greeting you. As you walk through the space, the opportunity to experience the product first-hand comes with the chance to sit down within the dining nook tucked away from the busy streets outside, rejuvenate and reconnect. Moving through the store, you are greeted by a tailored experience by way of relaxation. The Coffee Scrub Club is a private experience located at the rear of the store that allows for a facial scrub to hit the reset button on your day. Created from Nespresso coffee beans, this scrub can clear the skin, reduce inflammation and kick-start whatever adventure you have next.
​Materials used within the space include cork, pumice, wood, and concrete which echo the colours and textures of this amazing natural product.
Project
Pre-existing retail store in busy Brisbane mall.
​
Location
Queen Street Mall, Brisbane CBD
​
Pre-design condition of interior/building/site
Long-term client, Nespresso requires a full-scale re-design of the existing site with a focus on long-term sustainability and brand experience. With a great structure to build upon, the existing site offered a calming, natural experience however, very much accepted the role of a store to buy rather than experiencing the brand and product that Nespresso is known for. With constant foot traffic, this site is highly visible, and a refresh of the site to entice any new and existing clients into the store is heavily favoured.
​
Client Requirements
Long-term client, Nespresso requires a full-scale site re-design of the existing site with a focus on long-term sustainability and brand experience.
​
-
Redesign of an existing retail space
-
Create a high-absorption customer experiences
-
Ensure long-term sustainability for the brand and the retail experience
-
Design a Point-of-Sale counter and brand-conscious wall display
​
Software used
-
SketchUp
-
Photoshop
-
V-Ray
Mood board

Note. Wallpaper HD. (n.d.)
Figure 1. Feet in water
Figure 2. Hair flick
Figure 3. Skydiving
Note. Suyana. (n.d.)
Note. Cait and Tiff. (n.d.)
Note. Unsplash. (n.d.)
Note. A girl named leney. (n.d.)
Note. Class Bento. (n.d.)
Figure 4. Sunset
Figure 5. Waldeinsamkeit
Figure 6. Painted hands
Inspiration board

Figure 7. Wooden wall detail
Figure 8. Ceiling detail
Figure 9. Modern bar
Figure 10. Ondatel
Figure 12. Four seasons montreal
Figure 11. Metal floor tile
Figure 13. Via Portal
Figure 14. Buena Vista Hotel
Note. Instagram. (n.d.)
Note. Archilovers. (n.d.)
Note. Yatzer. (n.d.)
Note. Archilovers. (n.d.)
Note. India Mart. (n.d.)
Note. Oliver Blouin. (n.d.)
Note. Studio Estera. (n.d.)
Note. Yellow Trace. (n.d.)
Brand board

Note. Suyana. (n.d.)
Note. Unsplash. (n.d.)
Note. Unsplash. (n.d.)
Note. Spartan Life Blog. (n.d.)
Note. Lor Espresso. (n.d.)
Figure 4. Sunset
Figure 15. Holi gathering
Figure 2. Hair flick
Figure 16. Leaves
Note. Lavazza. (n.d.)
Figure 17. Lor Logo
Figure 18. Lavazza Logo

Concept development
Point of sale


Wall display

3D Renders



